---
title: "Case Studies — Technology On Call, Granby CT"
url: https://technologyoncall.com/case-studies
description: "Case studies from Technology On Call: business development, marketing and web projects for Connecticut businesses, including Farmington Valley Crematory, City Steam Brewery, HUDDLE Business Network and Payment Fellow."
lang: en
---

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Case Studies

# Case Studies

How we help businesses get set up, get unstuck and get found.

Farmington Valley Crematory homepage (https://technologyoncall.com/case-studies/farmington-valley-crematory-concept/)

Image: Farmington Valley Crematory logo (https://technologyoncall.com/assets/logo-fvc-CTHNKR2C.png)

## Farmington Valley Crematory

Canton, Connecticut

Proposal · October 2026

Business development

Marketing

Website concept

The only crematory in the Farmington Valley, operating quietly inside a long-established family funeral home. It did the work well, but online it barely existed as a business of its own — so families looking for cremation, and funeral directors looking for a crematory partner, had little reason to find it.

### What we proposed:

- Its own presence — a dedicated phone line, a properly set-up Google Business Profile, signage, and a standalone website the client owns outright. A clickable website concept was built for the first meeting.
- More to offer — a quiet trade program for funeral homes across the region that don't have a crematory of their own, and clear guidance for families and for the hospices, care homes and attorneys who advise them.
- Wider awareness — regular articles and video with the owner as the face of the business, a steady flow of reviews, and a stronger presence on social media.
- Honest measurement — a monthly scorecard showing calls, cases and referrals against what was spent, with no growth figures promised.

Proposal presented October 2026. The pitch deck shown here is a shortened case-study edition. Results will be added as the work progresses.

View the website concept: https://technologyoncall.com/case-studies/farmington-valley-crematory-concept/

See the pitch deck: https://technologyoncall.com/case-studies/farmington-valley-crematory-concept/deck/

City Steam Brewery homepage (https://technologyoncall.com/case-studies/city-steam-concept/)

Image: City Steam Brewery logo (https://technologyoncall.com/assets/logo-city-steam-B32ANzIG.png)

## City Steam Brewery

Hartford, Connecticut

Proposal · October 2026

Business development

Brand relaunch

Website prototype

Video & print

A Hartford craft brewery planning a relaunch, needing a plan that would work for two audiences at once: the people who drink the beer, and the stores, bars and distributors who decide whether it's on the shelf.

### What we prepared:

- A full relaunch plan — the problem, the market, the buyers, the campaign and the first 30 days — in a 27-slide deck.
- A trade pitch — a 10-slide deck for stores, bars and distributors.
- A website prototype — eight pages for drinkers and the trade, with an age check first.
- Campaign concepts — nine short concept videos, a trade film and four print pieces, produced as AI-assisted drafts for review.
- The Lightbulb Report — an eleven-episode, one-minute presentation series for the HUDDLE business network, built on this case.

Pitch-stage work presented October 2026. Nothing has been launched.

View the website prototype: https://technologyoncall.com/case-studies/city-steam-concept/

See the HUDDLE presentation: https://technologyoncall.com/case-studies/city-steam-lightbulb-report/

HUDDLE Business Network homepage (https://technologyoncall.com/case-studies/huddle-video-library/)

Image: HUDDLE Business Network logo

## HUDDLE Business Network

Connecticut

Live

Web application

Business development

Video

Built with AI

A Connecticut business referral group of around twenty members that meets every week on Zoom, and needed one place to run the group.

### What we built:

- A members-only web application at huddle.business, behind a secure sign-in — member areas are private by design.
- Referral tracking, guest invitations and a weekly meeting runner, with the site itself writing every email the group sends.
- Narrated, guided walkthroughs that show members how to use each part of the site.
- A promotional video library made from one project - a full website tour, nine short referral stories with a recurring fictional cast, vertical clips for social media and sample social posts.
- Built end to end with AI — AI-assisted member and service descriptions, AI-generated build instructions and AI design tooling.

Live and in weekly use by the group.

Watch the HUDDLE video library: https://technologyoncall.com/case-studies/huddle-video-library/

Part 2: membership development: https://technologyoncall.com/case-studies/huddle-membership-development/

Visit huddle.business: https://huddle.business/

Image: Payment Fellow logo (https://technologyoncall.com/assets/logo-paymentfellow-c7krHZ0D.png)

## Payment Fellow

Glastonbury, Connecticut

Live

Website

Content strategy

Marketing

An independent merchant-services business helping local businesses understand — and lower — what they pay to accept card payments, competing for attention against national processors.

### What we built:

- The website.
- The Light Bulb Report — a plain-English guide to card processing, organised into fifty short sections a merchant can open one at a time.
- A growth roadmap and promotion plan.
- A video plan built from search evidence — six short videos answering the questions Connecticut merchants actually search, such as whether a credit-card surcharge is legal in Connecticut and why a processing rate goes up.
- A reviews playbook and business phone setup.

Live.

Have a project like this in mind? Tell us about it — no pressure, just a conversation.

Talk to the Tech Doctor (https://technologyoncall.com/contact)

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